18 January 2021 2 Min Read

Press Release: New Capital Partners Promotes Adam Cranford as Partner

BIRMINGHAM, Ala., January 18, 2021 – New Capital Partners (NCP), a private equity firm in Birmingham, Alabama, announces the promotion of Adam Cranford to Partner of the firm. Cranford joined NCP in 2009, most recently as Managing Director. In this role, he oversaw the firm’s Deal Flow and Transaction teams, leading efforts in creating new business opportunities. Under Cranford’s leadership, the firm has invested in niche technology and services businesses within the financial and healthcare markets. Cranford is passionate about working with founders who shape their respective industries and challenge the status quo.

In Cranford’s 11-year tenure, he has held nearly every position within the firm. He advanced from the transaction team, to deal flow producer, to facilitating transactions as a Principal, and providing firm-wide strategic oversight and support as the Managing Director. He also served as the CEO of P&R Dental for a period of time after NCP acquired the company. Cranford excels at sourcing and leading ventures and then, partnering with company leaders post investment to maximize potential. As a Partner, Cranford will continue to work closely with some of the firm’s portfolio companies including P&R Dental, Volly, Collect Rx, ACES, Precision and HealthFuse.

Prior to his employment at NCP, Cranford was employed with Dollar General (DG) Corporation. During his time at the Fortune 500 retailer, Cranford served as an Executive Group Analyst for the company’s executive team and managed a national store-restructuring project. In his final year at DG, he supported the Kohlberg Kravis & Roberts buyout of Dollar General as a Senior Manager. Cranford then went on to earn his MBA in Entrepreneurship and Finance from the University of Chicago before joining NCP in 2009.

“We are excited to recognize Adam’s accomplishments at NCP and to welcome him into the firm partnership. Adam has been a talented member of our team for the past 11 years, and we look forward to his continued contributions as a partner and leader of the firm. His efforts have been instrumental in growing our firm and building great companies” said James Outland, Managing Partner of NCP.


About New Capital Partners

New Capital Partners (NCP) is a private equity firm comprised of former operators headquartered in Birmingham, Alabama. NCP makes investments in niche technology and services companies in the healthcare, financial and business services industries. Leveraging their extensive operational experience, NCP helps create significant value in portfolio companies by cultivating true partnerships with management teams and focusing on one core goal: Building Great Companies.

For more information, visit www.newcapitalpartners.com.