2 March 2020 2 Min Read

Press Release: SMR Worldwide Announces Rebrand to Sprout

New name reflects the company’s embrace of how customers have come to recognize them–unrelenting innovators on solutions that are secure, consistent, convenient, and green.

CHARLOTTE, N.C., Feb. 24, 2020 /PRNewswire/ — SMR Worldwide, a globally recognized IT Asset Disposition (ITAD) and Electronics Recycling provider and portfolio company of New Capital Partners, today announced the company’s complete rebranding to Sprout. The rebrand includes a new name, logo, website, mission statement, and values to better align the company’s brand collateral with Sprout’s value proposition.

Sprout’s unique service offerings and in-house integrated portal sets the company apart. “We are distanced from the scrappy startup that spun out of a Duke University dorm room,” said CEO Shelly Li. “But despite how far we’ve come, we remain steadfastly dedicated to innovating at the very edge of sustainability and technology. Our new name embodies both our commitment to putting the planet first and innovating every day like it’s Day One.”

Sprout has grown from a single location in 2014 to four processing facilities in 2020 with plans to add one more facility in the United States and one more in Europe over the next 12 months. The company will be introducing capabilities to better enhance the growing needs of enterprise partners. Currently, the company provides an array of software-driven solutions, including data destruction, decommissioning, on-site shredding, redeployment, remarketing, recycling, and more for the world’s most security-conscious companies.

“Our new brand symbolizes continuous growth and innovation,” said HR & Compliance Manager Suzanne Griffin. “Sprout is a name that represents what we do and will allow us to grow into new areas as we scale. Overall, we feel that this brand is more accessible and better aligns with our objectives as a company.”


About New Capital Partners

New Capital Partners (NCP) is a private equity firm comprised of former operators headquartered in Birmingham, Ala. NCP makes investments in niche technology and services companies in the healthcare, financial and business services industries. Leveraging our extensive operational experience, NCP helps create significant value in portfolio companies by cultivating true partnerships with management teams and focusing on one core goal: Building Great Companies. For more information, please visit www.newcapitalpartners.com

About Sprout
Sprout’s mission is to revitalize yesterday’s technology, together with our enterprise partners. We are laser-focused on delivering the best turnkey ITAD programs from end-to-end, protecting our partners’ brand and reputation while minimizing environmental impact.

Media Contact Info:
Name: Alex Cummings, Marketing Specialist
Organization: SMR Holdings, LLC dba Sprout
Company URL: www.smr-worldwide.com
Address: 613 Bond Street, Statesville, NC 28677

SOURCE: Sprout